Rising tide : lessons from 165 years of brand building at Procter & Gamble

by Davis Dyer, Frederick Dalzell, Rowena Olegario

"Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 count…